Letters; brochures; newsletters; article reprints; job aids
and checklists; posters and sayings; cartoons; testimonials and
examples of completed assignments.
Calls to 'stay in touch'; a 1800 (or 800 in USA) number and
hot-line help to encourage use; information relayed on meetings
or events of interest; reminders of long-term follow-up
responsibilities and dates; introductions to third parties (that
is, customers for your client).
Interviews with the client for industry journals; attendance
at industry and professional meetings that the client attends;
hosting periodic conferences on topics of interest; acting as an
intermediary with other clients for mutual learning.
Web page updates and additions; 'password' website reserved
for clients; regular email contact; branding in your email
signature file; email with ideas and suggestions; references
and/or hyperlinks to relevant sites; a chat room on your
website; an extranet
Visits to the client without any particular agenda;
entertaining key clients; sending holiday cards or gifts (as
permitted); participating in mutual charity events and
fund-raisers; seeking out common community and social events;
sending "I'll be in the area" cards.